1. Strategy and Planning

Strategy and planning are a critical first step to establishing an effective marketing plan.
They are the foundation of your marketing and sales efforts, where you establish the
groundwork for future success.

You may already be at the good stage of strategy and planning. Maybe you’ve learned who your target customer is. You may have a sense for the marketing approach that speaks to them. That’s great!
Imagine the next level, where not only are you building a base of engaged customers, but you’re doing it
better than your competition! Because you understand exactly who your customer is and what they want,
you’re able to connect with them with laser-like focus.